A Picture is Worth 1000 Words

We are in the sign business, so we all know that showing pictures only enhances the overall message we are try to communicate. Extending that a bit, we come to the concept of display pieces and samples to sell your output. Here are some extremely easy ways to make your sales approach extremely easy:

1. Take a picture of every job you sell. Put the best pictures or pictures of the types of jobs you want to sell in your shop near the entrance. Keep some of the pictures with you in your vehicle for mobile selling opportunities.

2. If you are printing a job, use some of the extra material space to print some sample decals at a smaller scale. These can be used as display samples for your shop or to give to your customers as a small thank you gift.

3. Create a simple "before and after" or "job upgrade" sample to show how a blend, fade, shadow or photo can improve the impact a sign has. Be sure to get a higher price for the extra effect!

4. Be sure your own vehicle graphic and company sign make customers want what you have.

5. Check with equipment and material manufacturers/suppliers and Sign Associations for marketing tools and publications. For example, GSP sell printed brochures at cost to aid in the sales from sign shop to sign shop customer. Call GSP customer service at 1-800-222-7446 for ordering details and see an example at http://www.gspinc.com/literature/pdf/End%20User%20Literature/EDGE-VehicleGraphics.pdf . The United States Sign Council (USSC) http://www.ussc.org/publications.html sells two brochures that explain the value of "signs" as an advertising medium.

These ideas may sound basic, but they really can make a difference in your sales efforts.

For more information on this same topic see http://www.gspinc.com/customercorner/mtsfyi/pdf/Vol3-FiveSellEDGEGraphics.pdf